Bioclear Evovle Matrix Product Launch
Bioclear, a pioneer in advancing dental restoration methods and tools, developed its latest groundbreaking innovation: the Evolve Matrix. This evolution builds upon an existing product, ushering in the next generation that enables dentists to achieve unparalleled precision and aesthetic excellence in restorations.
Tasked with the development and design of the launch campaign, my team at Sands Costner collaborated closely with Bioclear to ensure that the unveiling of the Evolve Matrix was as impactful as the product itself.
We implemented a comprehensive strategy that included new packaging design, informative product guides, marketing collateral, and dedicated landing pages. To amplify our reach, we devised a digital ad campaign, targeted emails, and sales sheets for national and regional representatives.
Incorporating the CRM and outbound marketing language, we transformed the brand into a promise: Bioclear signifies a clear, effective evolution in restorative dentistry. This promise became the cornerstone of our marketing efforts, resonating clearly and decisively with dentists.
